I’ve always been obsessed with Coca-Cola and in the last few years, they have done collaborations with the likes of Roberto Cavalli and Patricia Field for a Sex and the City theme. Their most recent collaboration is with Karl Lagerfeld for Coca-Cola Light who has dressed the bottle in white and a hot pink cap adorning it with his signature Karl silhouette along with his signature. The bottle is made of aluminum coming in a white limited-edition box along with a bottle-opener tucked discreetly in the drawer under it. Starting on Saturday, April 24th, you will be available to purchase this limited Karl Lagerfeld item from the French boutique Colette for €3.50. I absolutely LOVE this design for Coca-Cola Light. Karl never ceases to produce amazing work!
For the ad campaign, photographed by Karl himself, he hired 21-year-old Canadian supermodel Coca Rocha (ELITE, MARILYN, STORM, WHY NOT) dressed in typical Lagerfeld fashion in black and white being served by 20-year-old French male model Baptiste Giabiconi (DNA).