Kiss My Ass

This is Levi’s most recent Curve ID ad that i’ve been seeing all over LA.

There’s something about the wording of this ad that really turns me off to the brand. It gives me the impression that those type of jeans are not made for everyone and in a way discriminating towards those who are not slim like the models shown.

I understand they were trying to advertise for the curvy figure and that your ass could look this good in those jeans, but that slogan they add just throws it all off.


3 thoughts on “Kiss My Ass

  1. I am just curious what will be next. Usually people think only about themselves but this could really change because we have such people who partake their knowledge and information – thank you!

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